Beginning this morning, 10 am EDT (or Eastern Daylight Time for those not clued in about North American time zones), the first Sotheby's sales on eBay will be live streamed at ebay.com/sothebys from the auction house's New York address. The morning sale, called the "Photographs", will be followed by an evening sale, titled "New York", that will be similarly streamed live at 8 p.m. EDT. These sales will launch Sotheby's live auction experience on eBay, one of the world's largest online marketplaces.According to a press release, connoisseurs from across the world "will be able to bid on eBay in real time with the same confidence and access of those bidding in person in Sotheby's New York salesroom and on eBay simultaneously and have the ability to bid."The highlights of the first sale, "Photographs," features a wide range of signatures, from vintage masters such as Henri Cartier-Bresson, Man Ray, Edward Weston, Paul Strand, Lee Friedlander, Laszlo Moholy-Nagy and Man Ray to contemporary photographers Olafur Eliasson, Vik Muniz and Carrie Mae Weems among others. The second sale, "New York," is inspired by and celebrates NYC through prints, photographs, paintings, sculptures, silver, books and jewelry as well as iconic New York memorabilia such as the monumental sign atop Yankee Stadium from 1976-2008. The 13 letters - each 10 feet tall - are being auctioned together as a single lot, and are on offer from the collection of Yankee legend Reggie "Mr. October" Jackson. The Sotheby's live auctions destination features high-resolution images, hosted video capabilities, live streaming audio and video, and innovative "Museum View" transitions that bring the experience of walking through a museum or gallery -- including enhanced zoom, in-context images, and item-level video. The online platform enables eBay's 155 million active buyers to log-in and participate in Sotheby's live-time auctions. Participants see the exact same item and and experience real-time bidding sensitive to the millisecond, allowing them to bid as if they were lifting a paddle with every click of the mouse. New technology debuting within the Sotheby's live auctions will give users the first chance to experience crystal clear, live streaming video and audio from the Sotheby's floor in New York. Since the partnership was first announced, eBay and Sotheby's have worked together to deliver an engaging virtual entrance to Sotheby's unique inventory, opening the doors of the prestigious brick-and-mortar auction house to the world. The new design taps both the emotional and rational side of the live auctions experience. The end result is a unique design that incorporates amazing content, rich storytelling (video, articles and of course, photos of the lots) where users can get a better understanding and appreciation for the items that are available in the Sotheby's live auctions. Log on to www.ebay.com/clt/collectibles-live-events/photographs-562422 and www.ebay.com/clt/collectibles-live-events/the-new-york-sale-551021 for the two sales. Follow @ARTINFOIndia
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