Sotheby’s is launching an online destination for video content to be featured on its website and Apple TV channel. The Sotheby’s Museum Network will not only be a digital hub for creative content produced by the world’s leading private and public institutions, but will also be the home for the auction house’s own original programming content such as the 13-part series “The Treasures of Chatsworth.”The network will include major museum such as the Tate, the Metropolitan Museum of Art, and the National Palace Museum in Taiwan, as well as newer institutions founded by private collectors such as the Garage Museum of Art in Moscow. Sotheby’s own series “The Treasures of Chatsworth” is currently in production and will debut this autumn.David Goodman, Executive Vice President, Digital Development & Marketing, said that they are thrilled to be hosting the videos produced by their museum partners around the world. “The Museum Network is a response to a growing global audience that wants to experience the world of art and collecting. The Treasures of Chatsworth is the perfect way to launch our drive into original video content,” he said.Sotheby’s Museum Network launches on August 29, 2016
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